Wisden packaging are a sussex based print company providing high quality printed packaging & folding cartons. Having partnered with them on many print projects, they wanted to take our long standing relationship to the next level. Wisden asked us to help them revamp their entire brand identity and web offering. Having been in business for more than 25 years, we wanted to maintain the positives of that history. Trust and reliability were core values for them, but we knew we needed to give them a more modern look that really showcased the quality of their work and their cutting-edge skills.
We designed a contemporary modular structure that allows Wisden’s work to do all the talking. The white borders give a clean, sleek and professional look that helps the photography to pop. The type and overlaying opacity all feel very modern, and give the impression of a company that values craft and attention to detail.
We art directed and shot all of the product packaging in-house to ensure our vision for the site was upheld. Combining them with other real, candid shots to let some of the business’ personality shine through.
Decrease in bounce rate
Increase in Conversion Rate
Increase in Avg. Session Duration.