Quebecs hotel is an independent, luxury hotel situated right in the heart of Leeds on Quebecs Street. It sits in a stunning terracotta Grade II listed building, and since its conception in 1891, has housed the Leeds and County Liberal Club. It was recently awarded a Blue Plaque by the Leeds Civic Trust, solidifying its reputation as a building of significant historic value. We were approached by the new owners who were looking to relaunch the space as a premium hotel.
Clearly heritage was a crucial part of this project, with Quebecs needing an identity that paid homage to where it had been, but also looked ahead to where it was going. We also wanted to capture the original magic that used to be associated with staying in a hotel; it should feel special, and it should be a treat. We travel so much in the modern world that some of that glitz and indulgence seems to have been lost.
We started with the logo. It needed to balance the old with the new, and still have that the character associated with the iconic building. The new ‘Q’ design reflected that perfectly, and we started to explore using it as a standalone asset – almost a watermark – across all other print and online collateral. The flourishes add a lovely regency-era class to it all.
For the colour palette, we chose a deep, rich plum to capture the heritage of the original building, and paired it with an off-white to reinforce that classic styling.
Next, we turned to their website, and started a complete ground-up build that incorporated their own unique booking system. This just added to the bespoke look and feel of the branding. We added even more personality to the site by using imagery as much as possible, to show off the hotel’s refit and attract patrons – both local and from elsewhere – to discover the building’s new premium identity.
Since our branding came into effect and the hotel opened its doors, Quebecs has become one of the foundations of the Leeds tourist and function trade. From more than a thousand customer reviews on Trip Adviser, it currently scores an average of 4.5/5, with many visitors praising its marriage of classic architecture with modern styling.