Craft beer packaging design for the brand Crooked Brook. 3 beers lined up on concrete bench top. Designed by packaging design agency - Flipflop Design.

Crooked Brook Craft Brewery

BRAND DESIGN | PACKAGING DESIGN

Crooked Brook Beer Co. is a small craft brewery based locally in West Sussex. They came to us with a branding task to help them compete in the increasingly crowded artisan beer market; they needed an identity for the brewery as a whole, as well as a unique personality for their two latest hoppy masterpieces.

THE STRATEGY

Craft beer is all the rage these days, (over)flowing out of taps and off supermarket shelves around the country. We knew we needed to create something for Crooked Brook that captured their distinctive voice, style and flavour. It needed to feel small batch and homely, but also professional and desirable. Whatever we created would also need to grow with the brewery, and flex to include new beers over time.

Craft beer Branding for Crooked Brook Beer Co. Designed by packaging design agency - Flipflop Design.

THE CREATIVE

Because each Crooked Brook beer has its own unique blend, flavour, personality and name, we needed a creative solution that would allow all of this to shine through. We chose rich typography, with lots of heritage and character, to capture each of the beers names. Lovely key-line illustrations then lifted each sub-brand even more, landing all of those classic values of a night-out at the carnival, or watching smuggler’s cove action in a classic pirate film.

Craft beer packaging design for the brand Crooked Brook. Close up image of 3 beer necks, lined up with concrete backdrop. Designed by packaging design agency - Flipflop Design.
Craft beer packaging design for the brand Crooked Brook. 3 beer labels displayed on a bar top. Designed by packaging design agency - Flipflop Design.

Most of Crooked Brook’s sales were through casks in pubs, but they also planned to start bottling too, so we made sure each brand design would look just as distinctive on a pump badge as a bottle label.

THE OUTCOME

Our new identity helped Crooked Brook’s sales from going flat, and not long after our designs went live, the brewery began a successful expansion out of Sussex across the whole of the south of England, starring in pubs and at local festivals.

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