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Branding is a two way conversation. You’re reading these words on a piece of branding. You’re wearing branding. You’re probably even drinking a piece of…

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Who amongst you uses skincare products? Most of us do. Female or male, young or old. There are those who open their bathroom cabinets to…

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Walk around any shop or open up one of your kitchen cupboards. We’re surrounded by products, constantly. Almost every product has a package, so in…

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When is the right time to consider rebranding? If you’re finding it difficult to communicate a clear message to your target audience, about what your…

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Packaging design can be a tricky beast at the best of times and tea packaging is no different, even if the product itself can define an…

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When given the licence to run free with their ideas, designers can very often surprise and delight. Unlike the creations that fashion designers can sometimes…

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Olive oil is one of those condiments that most people take for granted, like salt or pepper. When asked, there is probably only two kinds…

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Creative Chocolate Packaging Design Do you know what chocolate and bacon have in common? Everybody loves them, including those that have sworn off them for…

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The importance of taglines for branding There are those that say the tagline is all but deceased, citing large businesses that either don’t use them…

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Should designers pitch for their supper?   When it comes to winning clients, regardless of actual industry, the pitch has always been to go to…

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