Stand for something or you’ll fall for anything.

Brands exist in a world of noise. At a time when everyone else is shouting, we believe that starting a conversation is the best way to be heard. We provide branding, packaging and web design with a human touch. It’s what we’re passionate about, and what we’d be doing even if we weren’t being paid for it.

We don’t believe in over-engineered, because it’s inefficient. But we also don’t believe in under-engineered, because there’s often no such thing. A thing should be only as complicated as it needs to be.

Like a flipflop – As perfect for the modern world as it was the Roman Senate House.

Branding & Package design for Prosmile+ teeth whitening products. Crop shot of Cylindrical rigid cartons with a contemporary, clean design.Lids are crisp white with brand logo and typography. Bases display the primary brand asset, blue flowing lines. Packaging and branding created by Flipflop Design Agency, Brighton
Chocolate packaging - Goupie Chocolates. Creative food packaging design agency - Flipflop Design.
Packaging design for 'Honey Bee' honey extract hand cream. Image shows x3 product variants lined up. Designed by packaging design agency - Flipflop Design.

Beauty is nothing without brains.

Whatever your business challenge, we can craft a bespoke solution that’s creatively simple, elegant and precise. But more than that; it’s work that works.

We start with insight drawn from real relationships, where we constantly look, listen and learn. Only when we’ve taken the time to fully understand your business objectives will we offer an opinion.

That’s because we want to be your partners, not just your suppliers. Sure, we use computers, but communication is our main tool. It’s an honest, transparent and personal service that you won’t get from a traditional agency.

That means we’ll always tell you the truth, even if you don’t want to hear it. That our work will take as much pride in its effectiveness as its looks. And that you’ll never get six words where one will do.

We promise.

Not all wizards carry a wand. Some just use a mouse.

We are a group of creative people who set out to build a business we’d want to work with. That happened to be a branding and packaging company, which has now turned into a full-service creative design agency.

Be inspired

Lee Saxelby - Founder & Creative Director at Flipflop Design Ltd

Lee Saxelby

Owner & Creative Director

Meet Lee.
Owner and Creative Director.

I’m a multi-disciplinary designer with a love of the craft. I still remember when it was all just pencils, scalpels and magic tape.

I’m also a problem-solver, manager, wife, mother, photographer and tea-maker. And I devote the same level of energy and love to each of these disciplines.

I’ve worked in huge international design houses and smaller agencies, and I directed all that experience into starting up Flipflop Design with just a Mac on my dining room table. As I see it, my job has always been to give clients a creative solution that breaks the mould, but not the bank.

I believe a handshake’s as good as a contract. I also believe that things are better together, but that doesn’t mean we shouldn’t all still be individuals. Because wouldn’t life be boring if we all thought the same?

“Perfection doesn’t exist. But if you ruthlessly pursue it every day, you can capture excellence. Sometimes that looks a lot like a chilled glass of Sancerre.”

Shayda Azar

Designer & Creative Artworker

Meet Shayda.
Designer and Creative Artworker.

I believe life is for the exploring, and every day is the chance to start a new journey of discovery. Why else would they constantly change the toolbar in Photoshop?

I have a keen eye for detail, and enjoy working within guidelines. It’s the best way to create work that’s single-minded and engaging. I like to walk the fine line between ‘methodical’ and ‘obsessed,’ and am just as precise with my layouts as I am my son’s lunches. I still get a buzz from seeing work I’ve been a part of in-store, although I gave up buying them all when I realised I had a whole cupboard dedicated just to beard oil.

In my spare time, I try to embrace the beauty in nature. Inspiration is never more than a beach-walk or a sunset away.

“Sometimes it’s important to search for meaning in the cosmic chaos around us. Other times, you’ve got to just laugh.”

 

Allison Miles

Senior Designer & Creative Director

Meet Allison.
Senior Designer & Creative Director

I’ve been a designer for more years than I want to own up to. I’ve worked for big London design agencies and led in-house design teams for famous household brands. I’ve also run my own business for several years before I joined Flipflop to devote again all my time to designing, illustrating and art directing.

My design speciality is beauty but my experience over the years has been very diverse covering beauty, retail, food, event design, illustration and art direction.

I believe to dress a brand correctly you have to feel you own it, belong to it, understand it. I love to take the time to truly understand the clients brief and deliver designs and art direction that exceed their expectations. I’m obsessed with creating beautiful designs that not only look great but deliver for the client, it’s customers, and allow the brand to grow.

“Don’t ever take me shopping, unless your prepared to wait while I rearrange  all the products to look their very best on shelf and ponder over the best design for each product category!”

Rob Richardson

Front & Back End Developer

Meet Rob.
Web Developer.

Everyone made fun of me at university when I told them I studied Internet Technologies and Applications, but thankfully I’ve had the last laugh because this World Wide Web thing seems to be here to stay.

I’ve now got more than 10 years experience in visual communication and design. I’ve worked as a technical lead, a hands-on developer and a website designer, and am very familiar with HTML, CSS, LESS, SCSS and LMAO. Thankfully I get to do them all every day at work.

I love living in a city as diverse as creative and Brighton because inspiration is all around me. It helps me to keep moving forward.

Finally, I believe that opinions are like cats: if you don’t have one, what the hell’s the matter with you?

“Unlimited money won’t buy you happiness, but it’ll buy you unlimited coffee. That’s good enough for me.”

But that’s not all…

We also have a wide network of experienced freelancers, contractors and hangers-on that we can reach out to at any time. That means that whatever the project, we’ll assemble exactly the right team your business needs to succeed.

Think of us like a better-dressed version of The Avengers.

Jonathan Stallick

Director
Swell Hair Ltd

“Impeccable design standards…”

We’ve been working with FlipFlop Design for about 9 months and the whole experience has been a pleasure. The agency combines impeccable design standards with a down to earth attitude, a rare combination amongst the creative agencies we have worked with. We have been delighted with the results and are looking forwards to a continuing successful working relationship with FlipFlop.

Iqbal Kalla

CEO, M&M Products Co.
Georgia. USA

“Challenging you to think differently…”

Lee and the team at FlipFlop understand branding & packaging design. They create incredible designs that clearly capture what we want to communicate to our customers. The designs are impactful, grabbing the attention of the consumer. Flipflop don’t just follow instructions, they challenge you to think differently.