RPM90 are a team of dedicated individuals offering road cycling packages and bespoke tours in the UK, France, Spain, Switzerland and Italy.
Flipflop Design were engaged to generate a new brand identity in addition to a bespoke e-commerce website. Our brief was to create an identity which could be rolled out across multiple touch points and would encapsulate their ’ultimate cycling tours’.
To ride longer with less fatigue, a cyclist should pedal at 90 revolutions per minute, hence the name RMP90. With a strong meaning behind the name the company required a strong supporting tag line. RPM90 offer road cycling tours, taking care of all the practical details allowing their clients just enjoy the ride. We captured this with the catchy strap line ‘You Ride, We Provide’.
Although a new company, the small team at RPM90 have a long standing love affair with cycling and wanted to make reference to the great british heritage of cycling.
We handpicked a retro script typeface for the logo to reflect this, and fused it with the clean rounded modern lines of the numerals.
We focused on large, arresting images throughout the branding, print collateral and website to capture the essence of the company. The stylish photography establishes a strong aspirational identity and hence is the driving force of the brand.
The new identity was rolled out across marketing material and merchandise. Following the successful launch of their brand, Flipflop designed and printed Rpm90’s literature and exhibition stand for a recent exhibition.
The mobile responsive website utilises the strong aspirational photography, while creating an engaging site which is contemporary and easy to navigate. Furthermore this website also has full e-commerce functionality enabling users to book standard and customised bespoke packages.