Jam label packaging design. Image show x3 organic jams in a row with the new illustrated label design. Created by packaging design agency - Flipflop Design Ltd.

Organic Fruit Preserves

BRANDING | PACKAGING DESIGN

We worked with local manufacturers Organic Fruit Preserves to create new branding for their range of natural, pure fruit jams. They’re proud to use only 100% natural produce, so wanted an honest identity that supported their stance.

THE STRATEGY

Because the products themselves have quite a bold position in the market – the fruit, the whole fruit and nothing but the fruit – we knew we needed to apply that stripped back ethos to our designs.

Strawberries and strawberry jam in a bowl on a distressed wooden table.

THE CREATIVE

Within the range, flavour is king, so we chose to put the fruits themselves at the heart of the packaging design. We selected wonderful rich colours that represent the very best of the fruit within, and paired them with simple hand-drawn silhouettes. Not only were the flavours easy to spot, but the taste also seemed to drop right off the labels.

            For the print, we picked a bold, two-colour print on white, untreated paper to give the jams an abundant, natural feel. We also used recycled paper to add to the organic credentials of the products, and support the sustainable positioning of the brand.

Jam label packaging design. Image shows a tight crop of strawberry variation of organic jams with the new illustrated label design. Created by packaging design agency - Flipflop Design Ltd.

THE OUTCOME

With the new branding rolled out, Organic Fruit Preserves quickly became the toast of the town, with sales booming in farm shops and artisan foods shops around the south coast.