Organic Fruit Preserves
Flipflop Design were commissioned to create economical but effective branding for a new range of organic, pure fruit preserves. The jam label design uses simplistic hand drawn silhouettes of the various fruits coupled with strong typography to make each flavour clearly definable.
We chose a two-colour print on white untreated, recycled paper to give the jams a distinctly natural feel while supporting its organic origins. The design’s simplicity gives the range a cohesive identity and really helps it stand out against its competitors. The clear colour differentiation and illustrations make it easy to identify and to distinguish between each flavour.