Jam label packaging design. Image show x3 organic jams in a row with the new illustrated label design. Created by packaging design agency - Flipflop Design Ltd.

Organic Fruit Preserves

Flipflop Design were commissioned to create economical but effective branding for a new range of organic, pure fruit preserves. The jam label design uses simplistic hand drawn silhouettes of the various fruits coupled with strong typography to make each flavour clearly definable.

We chose a two-colour print on white untreated, recycled paper to give the jams a distinctly natural feel while supporting its organic origins. The design’s simplicity gives the range a cohesive identity and really helps it stand out against its competitors. The clear colour differentiation and illustrations make it easy to identify and to distinguish between each flavour.

Strawberries and strawberry jam in a bowl on a distressed wooden table.
Jam label packaging design. Image shows a tight crop of strawberry variation of organic jams with the new illustrated label design. Created by packaging design agency - Flipflop Design Ltd.