Nulon® Honey Bee
Flipflop were asked to create an identity for a new brand to be launched under the hood of ‘Nulon’. Made from a 100% honey extracts and completely paraben free, the brand clearly exploits individualities associated with honey.
Honey Bee is a beauty line, that’s primary focus is products which utilise beeswax and honey ingredients. The distinctive logo utilises a hive motif to reference both the name of the product and also the natural health benefits associated with honey. Set against a strong geometric pattern, the design conveys a custom made, old school quality, which softens the overall look of the packaging.
The color theme is predominantly warm yellow accented and identified by a colour appropriate variation to reference the three flavours, Original, Acai or Pomegranate infused.
The new line was successfully launched into grocery stores and the response has been overwhelmingly positive with gift sets planned in the near future.