Brand logo for 'Honey Bee' on geometric honeycomb background. Designed for Amber House by packaging design agency - Flipflop Design Ltd.

Nulon® Honey Bee

Flipflop were asked to create an identity for a new brand to be launched under the hood of ‘Nulon’. Made from a 100% honey extracts and completely paraben free, the brand clearly exploits individualities associated with honey.

Honey Bee is a beauty line, that’s primary focus is products which utilise beeswax and honey ingredients. The distinctive logo utilises a hive motif to reference both the name of the product and also the natural health benefits associated with honey. Set against a strong geometric pattern, the design conveys a custom made, old school quality, which softens the overall look of the packaging.

Packaging design for 'Honey Bee' honey extract hand cream. Image shows x3 product variants lined up. Designed by packaging design agency - Flipflop Design.
Packaging design for 'Honey Bee' honey extract hand cream. Close up Image of x3 product variants. Designed by packaging design agency - Flipflop Design.

The color theme is predominantly warm yellow accented and identified by a colour appropriate variation to reference the three flavours, Original, Acai or Pomegranate infused.

Brand asset for 'Honey Bee' beauty range. Designed for Amber House by packaging design agency - Flipflop Design Ltd.
Brand logo for 'Honey Bee' on on pomegranate background colour. Designed for Amber House by packaging design agency - Flipflop Design Ltd.
Brand logo for 'Honey Bee' on on orange background. Designed for Amber House by packaging design agency - Flipflop Design Ltd.
Brand logo for 'Honey Bee' on acai berry background colour. Designed for Amber House by packaging design agency - Flipflop Design Ltd.

The new line was successfully launched into grocery stores and the response has been overwhelmingly positive with gift sets planned in the near future.