Milly & Molly
Milly & Molly is a premium dog lifestyle brand based in Windsor, Berkshire. Their mission is to bring products of the highest quality to your canine companions. In order to stand out from their competitors, they enlisted the help of Flipflop Design to create a brand identity and packaging which would best communicate Milly & Molly’s philosophy.
Milly & Molly products comprise of a range of luxury dog toys and accessories alongside a doggie bakery; with all goodies being lovingly handmade with natural, organic, human grade ingredients.
We worked closely with M&M to create a brand identity and packaging which would clearly communicate them as a premium brand. The strap line ‘for the unruffled hound’ is unmistakably aimed at people who appreciate quality and are happy to pay a little extra to give their pet the best.
From the serif font to the clean white packaging with splashes of vivid red, the look is clean and confident.
The resulting brand feels high-end, appealling to those who are looking for something more than the average pet store product to reward their closest companion.