Fuera De Serie
The brief was to re-design Fuera De Serie wines for world wide Argentinean Gaucho Restaurants. The design brief was to give Fuera De Serie a modern, arty and less dated look.
With more than 200 carefully selected wines on offer at Gaucho Restaurants, we needed to develop a label design with a more serious modern offering whilst still emphasising its Argentinean roots.
The main graphic represents the mountains of Argentina while the singular use of blue on white makes reference to the Argentinian flag.
A simple, bold geometric design which stands its ground among the competition.
Retaining the same background pattern shows all three wines as a series while the numbering on the labels makes them clearly identifiable from each other. The final design parades a youthful exuberance while simultaneously appealing to the traditional wine connoisseur.