More Fire Hot Pepper Sauce
We were approached by an independent London restaurant to design the packaging for their own brand scotch bonnet pepper sauce. After years of being asked by their clientele for the recipe, the restaurant decided to launch ‘More Fire’ as their own brand pepper sauce.
The term ‘More fire’ is a well known phrase used by Jamaicans to describe something which is awesomely hot. This stamp alone carries some weight with Jamaicans and is all that is needed to describe the heat within.
We gave the carton a rustic finish with imagery of weathered boards and the primary typography stamped across. Upon opening the carton a pop of colour is revealed as if opening a crate of fresh scotch bonnet peppers which have just crossed the waters from Jamaica.