Identity Design for Australian outdoor kitchen company. Image shows brand logo in orange on grey. Identity design created by Flipflop Design Ltd.

Adelaide Outdoor Kitchens

BRAND DESIGN | PRINT | WEBSITE DESIGN

AOK are based in Australia and are at the forefront of the outdoor kitchen trend. They design and build bespoke hand-finished suites, and came to us with a brief to create a bold new brand identity to help them stand out from their more off-the-shelf competitors.

THE STRATEGY

We wanted to give AOK a modern, premium feel that immediately showed off their quality design credentials. Our idea was to cast them closer to high-end architects rather than low-rent kitchen fitters. Everything needed to look unique, individual and hand-crafted, with the kind of slick finish that AOK gave their installations.

Identity Design for Australian outdoor kitchen company. Image shows brand logo in grey on orange background. Identity design created by Flipflop Design Ltd.
Identity Design for Australian outdoor kitchen company. Image shows new brand identity on letterhead, comp slip and business card. Identity design created by Flipflop Design Ltd.

THE CREATIVE

Starting with the logo, we created completely unique typography, with precise, elegant lettering giving their brand a real cutting edge. Strong lines and angles also further reinforced the sturdy builds and unique hand-crafted concrete bench tops AOK can provide. We chose a vibrant and dynamic colour palette, with bold orange and chrome adding to the contemporary feel. This identity was then rolled out throughout the company, from stationary to business cards.

We then worked to build a mobile responsive website that drew in recognisable elements from the new branding, and combined them with stunning full-bleed imagery that showed off AOK’s bespoke builds. Subtle animations and simple user interface knit the site together, adding to the slick look and feel. We made sure every element had the same attention to detail and proud craftsmanship that’s evident in every AOK project.

Web Design and Identity Design for Australian outdoor kitchen company. Image shows home page of their new website. Branding and website created by Flipflop Design Ltd.
Web Design and Identity Design for Australian outdoor kitchen company. Image shows the showcase page of their new website. Branding and website created by Flipflop Design Ltd.
Web Design and Identity Design for Australian outdoor kitchen company. Image shows the testimonial page of their new website. Branding and website created by Flipflop Design Ltd.
Web Design and Identity Design for Australian outdoor kitchen company. Image shows blog page of their new website. Branding and website created by Flipflop Design Ltd.

THE OUTCOME

We threw everything but the kitchen sink at the new AOK identity, and since it went live they’ve seen a huge increase in both enquiries and sales.