Aloha Poké Branding

Aloha Poké

Flipflop Design were assigned to create the brand identity and packaging for a new range of Hawaiian food to go products. Aloha Poké is the UK’s first-to-market range of this kind, which launched exclusively in Waitrose stores June 2017.

Aloha Poke Packaging Design by Creative Agency - Flipflop Design

Aloha Poké (“POH-keh”)

is a deliciously simple Hawaiian dish of cubed fish, over a bowl of seasoned salad and vinegared rice. ‘Aloha’ is the greeting for hello and bye bye with love and affection in Hawaii and ‘Poké’ actually means to cut or section in native Hawaiian.

Brand Asset for Waitrose Aloha Poké
Waitress Aloha Poké Salmon Bowl

Poke became part of the Hawaiian diet in the 1970s, but in recent years has become a global food phenomenon starting on the west coast of the US, spreading to New York and now to the UK.


Waitrose Salmon Aloha Poké Bowl

We set about creating a brand inspired
by the natural beauty of Hawaii which has become synonymous with paradise, sugary beaches, and Technicolor coral reefs.

A unique logo was designed combining strong contemporary typography, with interwoven hibiscus flowers and palm leaves.

Waitrose Golden Beetroot & Tofu Aloha Poké Bowl

Hawaii oozes blissful relaxation and you can’t help but be seduced by the natural, authentic feel of the brand.

The first products to launch were a huge success, with Poké bowls flying off the shelves and rave reviews. Aloha Poké is sure to be the new lunchtime flavour of summer 2017.