Great packaging design should allure, persuade, inform, wrap and protect an item. It's not just about attractive aesthetics, a good packaging design should make an emotional connection and must clearly convey essential information to allow the consumer to make an informed decision and ultimately purchase your product. As a professional packaging design company, we consider every stage of the packaging life-cycle, including initial brand design, branding, production, distribution, retailing, loss prevention and disposal. The general perception from consumers is products are overpackaged and believe as packaging designers our ultimate goal should be to reduce packaging material which in turn reduces the environmental impact of waste. However, damaged packaging which has occured as a result of a bad structural packaging design or under packaging of a product can in turn result in wasted goods and have far more of an environmental impact than the packaging itself. At Flipflop Design we carefully consider how much packaging is necessary and we strive to hit the right balance for packaging to be aesthetically stimulating, convey all the necessary information and protect the product through the whole of its life cycle. Combining our creative packaging design skills, structural packaging design knowledge together with our print management
services, means we provide brand packaging design services which ensure your brand gets noticed.