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Seisui

Client: Confidential. Brief: Come up with a name and personality for this floral fragrance. Solution: The story for Seisui started with creating the name, which translates to purity in Japanese. The cutting edge font juxtaposes the traditional blossom print to create a clean design for this serene scent. The purple reflects the tranquillity of the fragrance whilst the flare on the bottle and cap echoes the lines of Japanese pagodas.