Gel-X and Dual Gel
Packaging Design and Brand Identity
Client: Canonbury Healthcare Brief: To design cost effective generic packaging to work over 40 different products. Solution: Clean clinical colours were chosen by our graphic designers to emphasise the product's medical nature, the simple circle design takes influence from the gel itself. The look is consistent throughout, building a strong brand image. Cartons were printed without product descriptions and labels were applied to keep costs down as well as enabling products to be added without requiring new cartons.
Teasers Games
Branding and Packaging Design
Client: M&S. Brief: Design required for the launch of a range of traditional games intended for after dinner entertainment. Solution: Flipflop design used cheeky wordplay to appeal to one's naughty nature. Contents are clearly defined by stylish photography in sepia to add sophistication to the retail packaging. Random set typography enhances the playfulness of the range and draws attention to its suggestive language.
'True Paradise' Edt
New Fragrance Brand Design
Client: M&S. Brief: Flipflop Design to design a limited edition summer fragrance for the fun-loving 30+ woman. Solution: Designers layered stylized tropical plants in an exciting cocktail of colours on to a complimentary background of pinks and oranges, emphasizing the fruity notes of the fragrance. Printing on PVC allows the bottle to show through the packaging, adding depth to the layering effect and giving a light airy feel. The overall look for this brand is perfect for a refreshing and exotic summer scent.
'China Blue'
Toiletries and Gift Packaging Design
Client: M&S. Brief: Concoct traditional rustic textile and packaging design to accompany existing interstock. Solution: Designers were influenced by rural floral elements, a primary textile design was illustrated in various shades of blue. A second, delicate and subtler print was created to offset the bold primary graphic and to avoid an excess of one design. For the gift packaging, both design pattern were translated on to a high gloss board giving the impression of antique china.
Healix Care Insoles
Packaging Design
Client: Canonbury Healthcare. Brief: New brand image required for a range of insoles aimed at occupational footwear. Solution: With men being their core market, graphic designers used masculine shades of green, brown and black across the outer packaging. The bamboo texture calls attention to the Bamboo Technology. To support the eco friendly construction of the insoles, packaging was printed on recycled board with a PET window.
