Senspa
Spa Range New Brand Launch
Client: SenSpa. Brief: Create high quality, recyclable packaging for the brand launch of a completely organic natural spa range. Solution: Silk screened glass bottles give this brand its premium feel. The bottles were sprayed with rich earthy colours which were carefully chosen to maintain the natural feel of the products, whilst reinforcing the luxury of a spa experience. Colour as well as oriental inspired graphics were used to distinguish the sub-branding between face, body and ambient products.
Organic Jam
Food Label Design
Client: Confidential. Brief: Flipflop Design agency to produce economical but effective label design for a new brand range of organic, pure fruit preserve. Solution: Graphic designers used simple hand drawn silhouettes of the various fruits coupled with the strong typography to make each fruit clearly definable. The use of a two colour print on white untreated, recycled paper gives the jams a distinctly natural quality and the brand an organic feel.
Jon Richard at Debenhams
Jewellery Gift Packaging Design
Client: Jon Richard. Brief: Designers were asked to create stylish packaging designs for their Debenhams concessions. Solution: Their four key brands, Bridal, Jon Richard, Mood and Simply Silver, are tailored to cover a broad market. Flipflop design were commissioned to design jewellery gift packaging appealing to each consumer and complimenting the various jewellery styles within the ranges. On trend bold but feminine design patterns were used throughout and key colours link the brands together.
Balsamic
Product Re-Brand
Client: Confidential. Brief: Give this product a brand facelift to elevate its status from budget to premium range. Solution: Designers created a strong contemporary feel with a typographic driven label design. A myriad of subtle pinks in the type combine to reflect the rich berry flavour of the balsamic itself. The label design was finished with a matt laminate to reinforce the premium quality of the product brand.
Kleenex Tissues
New Brand Range Packaging Design
Client: Kimberly Clark. Brief: Design novelty packaging to attract new and existing customers. Solution: To create packaging design that differentiates the tissues from its competitors in a fun and interesting way. Designers wanted purchasers to desire the object rather than buying to match interior colours. Drawing inspiration from everyday sources, elements were chosen to create something unique and individual. The unusual execution gives the brand a more powerful and dynamic presence.
