Gel-X and Dual Gel
Packaging Design and Brand Identity
Client: Canonbury Healthcare Brief: To design cost effective generic packaging to work over 40 different products. Solution: Clean clinical colours were chosen by our graphic designers to emphasise the product's medical nature, the simple circle design takes influence from the gel itself. The look is consistent throughout, building a strong brand image. Cartons were printed without product descriptions and labels were applied to keep costs down as well as enabling products to be added without requiring new cartons.
Travel Care
Packaging Design
Client: Travel Care. Brief: Renew brand image and strengthen the client's core travel range by creating two versions for two separate retailers. Solution: The packaging design had to look different for each retailer, whilst retaining the company signature. Designers solved this problem by representing the travel element with a simple plane symbol and multiple jet streams, giving both designs one identifiable feature.
