Healix Care Insoles
Packaging Design
Client: Canonbury Healthcare. Brief: New brand image required for a range of insoles aimed at occupational footwear. Solution: With men being their core market, graphic designers used masculine shades of green, brown and black across the outer packaging. The bamboo texture calls attention to the Bamboo Technology. To support the eco friendly construction of the insoles, packaging was printed on recycled board with a PET window.
Next Socks
Re-Brand and Packaging Design
Client: Next Retail. Brief: Clearly differentiate between luxury and standard socks using a design simple enough to be printed with consistency across Asia. Solution: With the restriction of space on the sock bands, designers took the route of a purely typographical design, using just elaborate descriptive wording. Colour is the key differentiator for the brand with standard Socks adopting a blue and aqua colour palette while the use of silver foil onto regal burgundy for the luxury range signifies the superior quality of the premium range.
Condom Trios
Brand Design and Packaging
Client: Confidential. Brief: Design condom packaging to target the youth market. Solution: Flipflop Design chose a disco theme for this prospective range of condoms. They were designed for pub and club vending machines, as well as for sale in usual outlets to compete with major brands. With the amount of publicity for safe sex, the funky club theme is aimed at a younger audience to turn condoms into a style necessity, as well as being mutually appealing to both men and women.
Bootmate Socks
Brand Design, Packaging and Marketing
Client: Canonbury Heathcare. Brief: To create a brand identity and packaging design to promote and visually communicates the benefits of the product. Solution: The design and shape of the sock's gel padding helps to protect the foot on either side as well as across the top. Designers emphasised the importance of this gel with an 'S' shaped cutout which is used across the brand to echo the gel shape and becomes an identifying feature of the brand identity. Designers wanted the packaging to not only be striking but informative and the cutaway boot with captions immediately communicates the benefits of the sock.
Insolia
Re-Brand and Packaging Design
Client: Canonbury Healthcare. Brief: Flipflop Design were commissioned to renew and update the brand image of these high heel inserts. Solution: Designers wanted the inserts to not only be identified as practical but as sexy and so made the striking photograph the focus point of the packs to reinforce the 'Science meets sexy' slogan. Gloss Laminate and metallic gold were added to give the packs a premium feel.
