Balsamic
Product Re-Brand
Client: Confidential. Brief: Give this product a brand facelift to elevate its status from budget to premium range. Solution: Designers created a strong contemporary feel with a typographic driven label design. A myriad of subtle pinks in the type combine to reflect the rich berry flavour of the balsamic itself. The label design was finished with a matt laminate to reinforce the premium quality of the product brand.
Organic Jam
Food Label Design
Client: Confidential. Brief: Flipflop Design agency to produce economical but effective label design for a new brand range of organic, pure fruit preserve. Solution: Graphic designers used simple hand drawn silhouettes of the various fruits coupled with the strong typography to make each fruit clearly definable. The use of a two colour print on white untreated, recycled paper gives the jams a distinctly natural quality and the brand an organic feel.
911 Chilli Sauce
Brand Design
Client: Confidential. Brief: To find a no frills, hard hitting brand name and design solution for a seriously hot chilli sauce. Solution: The aim for designers was to create a brand that was eminently identifiable as hot pepper sauce at first glance. Flipflop graphic designers decided on the name '911' to communicate the seriousness of the heat within. The strap line 'One drop does it' coupled with the burnt out font reinforces the brand. The logo design made of chilli peppers is eyecatching and a perfect encapsulation of the product.
