Ginger Squirrel Ale
Beer Brand Design
Client: Confidential. Brief: Designers were asked to create a brand identity for this new organic ale to compete with its more established competitors. Solution: Graphic designers use brown and orange tones to compliment the rich honey hues of the ale and of course the 'Ginger' Squirrel.The faded out illustration printed on uncoated paper to contrast with the shiny bottle gives the impression of being aged, supporting that it's brewed longer for a fuller flavour.
Organic Jam
Food Label Design
Client: Confidential. Brief: Flipflop Design agency to produce economical but effective label design for a new brand range of organic, pure fruit preserve. Solution: Graphic designers used simple hand drawn silhouettes of the various fruits coupled with the strong typography to make each fruit clearly definable. The use of a two colour print on white untreated, recycled paper gives the jams a distinctly natural quality and the brand an organic feel.
Primitivo & Pinot Grigio
Branding and Wine Label Design
Client: Confidential. Brief: Design a bottle label to sit between the everyday and speciality wines. Solution: Graphic designers made the centre piece of the new design the unusual graphic, foil blocked to sit simply on a field of colour. The design pulled influence from modern Italian art and the new packaging design with its extreme simplicity makes this wine stand out in a crowded marketplace.
911 Chilli Sauce
Brand Design
Client: Confidential. Brief: To find a no frills, hard hitting brand name and design solution for a seriously hot chilli sauce. Solution: The aim for designers was to create a brand that was eminently identifiable as hot pepper sauce at first glance. Flipflop graphic designers decided on the name '911' to communicate the seriousness of the heat within. The strap line 'One drop does it' coupled with the burnt out font reinforces the brand. The logo design made of chilli peppers is eyecatching and a perfect encapsulation of the product.
Balsamic
Product Re-Brand
Client: Confidential. Brief: Give this product a brand facelift to elevate its status from budget to premium range. Solution: Designers created a strong contemporary feel with a typographic driven label design. A myriad of subtle pinks in the type combine to reflect the rich berry flavour of the balsamic itself. The label design was finished with a matt laminate to reinforce the premium quality of the product brand.
