Gel-X and Dual Gel
Logo Design and Re-Brand
Client: Canonbury Healthcare Brief: To design cost effective generic packaging to work over 40 different products. Solution: Clean clinical colours were chosen by our graphic designers to emphasise the products' medical nature, the simple circle design takes influence from the gel itself. The look is consistent throughout, building a strong brand image. Cartons were printed without product descriptions and labels were applied to keep costs down as well as enabling products to be added without requiring new cartons.
Starr Telecoms
Brand Identity Logo Design
Taking inspiration from the name, Flipflop designers created a Star brand logo to emphasise the global scale of the firm. The team used multiple lines in a continuous loop to represent the lines of communication. Specifically, there are five lines, for each of the main international offices. The gradient, combined with the 'streamlines' create the illusion of movement. The new brand was used throughout the company and printed onto all maner of branded products.
Tunnel Vision
Corporate Re-Brand and Logo Design
This small independent TV production company approached Flipflop Design for a total re-brand after a merger. Designers originated the name 'Tunnel Vision' as an irony for the power that television has and how this particular company aims to create informative, non-biased, eye-opening documentaries. It is also a clever play on the initials T.V.
