'True Paradise' Edt
New Fragrance Brand Design
Client: M&S. Brief: Flipflop Design to design a limited edition summer fragrance for the fun-loving 30+ woman. Solution: Designers layered stylized tropical plants in an exciting cocktail of colours on to a complimentary background of pinks and oranges, emphasizing the fruity notes of the fragrance. Printing on PVC allows the bottle to show through the packaging, adding depth to the layering effect and giving a light airy feel. The overall look for this brand is perfect for a refreshing and exotic summer scent.
Jon Richard at Debenhams
Bridal Jewelry Packaging Design
Client: Jon Richard. Brief: Designers were asked to create stylish packaging designs for their Debenhams concessions. Solution: Their four key brands, Bridal, Jon Richard, Mood and Simply Silver, are tailored to cover a broad market. Flipflop design were commissioned to design jewellery gift packaging appealing to each consumer and complimenting the various jewellery styles within the ranges. On trend bold but feminine design patterns were used throughout and key colours link the brands together.
'Teasers' Games
Packaging Design
Client: M&S. Brief: Design required for the launch of a range of traditional games intended for after dinner entertainment. Solution: Flipflop design used cheeky wordplay to appeal to one’Äôs naughty nature. Contents are clearly defined by stylish photography in sepia to add sophistication to the retail packaging. Random set typography enhances the playfulness of the range and draws attention to its suggestive language.
'Infusion' Eau De Toilette
Fragrance Packaging Design
Client: M&S. Brief: Design Packaging for an oriental scent for a more youthful audience. Solution: Graphic designers created warm, oriental intrigue using orchids in a vignette of inky blues and purples to capture the richness of the fragrance. The contrasting white front-face adds freshness and hints at the vanilla notes of the scent. Indigo blue side panels offer a flash of unexpected colour and spot UV varnish on matt, gives a tactile, sensuous finish to this new fragrance brand.
'China Blue'
Toiletries and Gift Packaging Design
Client: M&S. Brief: Concoct traditional rustic textile and packaging design to accompany existing interstock. Solution: Designers were influenced by rural floral elements, a primary textile design was illustrated in various shades of blue. A second, delicate and subtler print was created to offset the bold primary graphic and to avoid an excess of one design. For the gift packaging, both design pattern were translated on to a high gloss board giving the impression of antique china.
