'Seisui' Eau De Parfum
Fragrance Brand Design
Client: Confidential. Brief: Come up with a name and personality for this new brand floral fragrance. Solution: The story for Seisui started with creating the name, which translates to purity in Japanese. The cutting edge font juxtaposes the traditional blossom print to create a clean design for this serene scent. The purple reflects the tranquillity of the fragrance whilst the flare on the bottle and cap echoes the lines of Japanese pagodas.
'Truly Decadent' Edt
Bottle Design & Fragrance Packaging
Client: Marks and Spencer. Brief: Tempt customers with glamorous packaging design for a luxurious evening fragrance. Solution: A striking jewel shaped bottle was specially designed and tooled for this scent. The bottle is the embodiment of opulence and decadence, hence the name, and this is accentuated with the extravagant organza and crystal trim. A solid deep purple box with classic foil logotype provides the simplicity needed to showcase its contents.
Spa Rituals
Brand Design and Packaging
Client: Marks and Spencer. Brief: Create a new contemporary graphic for a spa treatment range. Solution: A strong visual presence is achieved through a combination of typography and illustration and their varied relationship to each other. Traditional oriental patterns were adapted to recognise the importance of ancient bathing rituals. The range is characterised by use of chocolate Metallic ink, offset with bright contrasting colours, giving the products a vibrant and strong on-shelf stand-out.
'Bloom' Edt
Fragrance Packaging Design
Client: Marks and Spencer. Brief: To create contemporary packaging design for the new brand launch of a floral, day fragrance. Solution: The current trend for computer generated imagery was adapted to breathe life into this new brand fragrance packaging. This perfectly suited floral illustration on a pure white background creates clean packaging for this fresh, every day scent.
Senspa
Spa Range New Brand Launch
Client: SenSpa. Brief: Create high quality, recyclable packaging for the brand launch of a completely organic natural spa range. Solution: Silk screened glass bottles give this brand its premium feel. The bottles were sprayed with rich earthy colours which were carefully chosen to maintain the natural feel of the products, whilst reinforcing the luxury of a spa experience. Colour as well as oriental inspired graphics were used to distinguish the sub-branding between face, body and ambient products.
