We are an independent creative agency based in Brighton.

Packaging design for Prosmile+ teeth whitening products. Crop shot of Cylindrical rigid cartons with a contemporary, clean design.Lids are crisp white with brand logo and typography. Bases display the primary brand asset, blue flowing lines. Packaging and branding created by Flipflop Design Agency, Brighton
Chocolate packaging design. Tightly cropped image shot of the new trapezoid cartons lined up. Shallow depth of field with the focus on the font carton. Designed by packaging design agency - Flipflop Design Ltd.
Packaging design for 'Honey Bee' honey extract hand cream. Image shows x3 product variants lined up. Designed by packaging design agency - Flipflop Design.

Our Story

We work closely with our clients to help get to where they need to be. Our approach is down to earth and friendly. No smoke and mirrors. No pretentious agency fluff. Concentrating on the essentials, working with intelligence and confidence we strive to ensure a brand or product achieves its maximum potential and delivers results.

We love what we do, the design challenges we face and feel a real sense of satisfaction when all the hard work pays off, a brand or website is launched or a product hits the shelves.

Lee Saxelby - Founder & Creative Director at Flipflop Design Ltd

Lee Saxelby

Owner & Creative Director
Flipflop Design Ltd

Owner & Creative Director, relentlessly pursuing perfection.

I am also an experienced multi-disciplinary designer, problem solver, manager, leader, mentor. I am a wife, mother and photographer. I am full of energy and passion.

I’ve worked in both large international design houses and smaller agencies gaining a vast skill set and invaluable knowledge as I’ve matured to creative director of my own company. My wish is to deliver the best creative solution possible to my clients whatever the budget, to make my son belly laugh every day and to eat more fruit!

I believe the place you work should be happy and the people you work with diverse but likeminded. I believe everyone’s opinion matters and should be respected. I believe a handshake should be your contract, and lastly I believe a chilled glass of Sancerre is one of life’s greatest pleasures.

Shayda Azar

Designer & Creative Artworker
Flipflop Design Ltd

Designer & Creative Artworker, making sense of the unfathomable.

After an amazing year travelling around the world in 2003, I returned to embark on a new adventure with Lee – the formation of Flipflop Design.
I have a keen eye for detail and like the restraints of working within set parameters required for creative artwork and the technical side of brand guidelines. I’m organized and methodical with a precise eye for layouts. I enjoy the variety of my job and still get excited when I see products I’ve been involved with in store (though I’ve given up buying them all!).
I’m conscientious, hardworking and like to regard my clients as friends; cheeky banter brightens the day!
I enjoy the beauty in nature; country walks, beaches, sunsets and of course my gorgeous little boy.


Rob Richardson

Front & Back End Developer
Flipflop Design Ltd

Experienced, passionate and friendly web developer.

I have over 10 years commercial experience since studying Internet Technologies & Applications at University. I am level headed and work in a calm and efficient manner. Although not a trained designer I have good understanding of visual communication and when less is more. Im happy to take the lead and put forward new ideas. I have a wife, a cat and love living and working in a city as diverse and vibrant as Brighton.

I’ve gained experience working at digital agencies as technical lead and hands on developer for global, high profile projects. I build websites that delight and inform and I do it well. I am proficient in HTML5 & CSS3, LESS & SCSS, JavaScript, Grunt, Gulp, Bower, YeomanWordPress DevelopmentPHP & MySQL and Drupal Development to name a few.

I believe coffee makes the world a better place.

Steven Davies

Copy Writer
Flipflop Design Ltd

Published author & copywriter

I’m a published author of literary fiction, and with articles published on some of Europes most well known websites, I have something of a passion for writing. Aside from writing, I’ve always gained pleasure from lending a hand where possible – and so, after establishing myself as an authority on SEO and related matters, the next step was to help others get their own web content where it needed to be; in front of the eyes of their target audience.

My pleasures include a cold beer on a hot day.

What our clients say…

Jonathan Stallick

Swell Hair Ltd

“Impeccable design standards…”

We’ve been working with FlipFlop Design for about 9 months and the whole experience has been a pleasure. The agency combines impeccable design standards with a down to earth attitude, a rare combination amongst the agencies we have worked with. We have been delighted with the results and are looking forwards to a continuing successful working relationship with FlipFlop.

Iqbal Kalla

CEO, M&M Products Co.
Georgia. USA

“Challenging you to think differently…”

Lee and the team at FlipFlop understand packaging design. They create incredible designs that clearly capture what we want to communicate to our customers. The designs are impactful, grabbing the attention of the consumer. Flipflop don’t just follow instructions, they challenge you to think differently.